Kylian Mbappé, the 27-year-old star of French football and Real Madrid, has ended his long-term collaboration with Nike and joined the Swiss sports brand On. This change is part of On's plans to expand into the world of football and produce football shoes.
History of Mbappé's Collaboration with Nike
Mbappé, who had been working with Nike since childhood, separated from the brand on July 31, 2023, and sought a new lucrative contract with the newcomer brand On. Now, this brand has introduced him as its new face with a multi-million pound agreement. On, known for producing high-quality running shoes, is now trying to enter the football market, and this move is considered their biggest challenge in recent years.
Thierry Henry's Role in Mbappé's Brand Change
Thierry Henry, the French football legend and new football director at On, played a key role in convincing Mbappé to join this brand. Henry, who had been secretly working in this position since 2025, is now recognized as one of the main faces of the brand. On has published images of Henry on its Instagram page and referenced his quote that says, "This work knows no borders."
Mbappé also expressed excitement about this major change in a post on his Instagram, recalling his love for playing football since childhood. He says, "I still dream of playing football, and this change has led to one of the biggest transformations of my life." These words reflect his eagerness to bring football closer to the people and share this experience with others.
The brand On has also introduced other stars, including Sydney Schertenleib, a female player from Barcelona and Switzerland, as part of its expansion into the world of football. With these changes, Mbappé has bid farewell to other major brands like Adidas, Puma, and New Balance, with which he previously collaborated.
On's Challenges in the World of Football
On's expansion into the world of football comes at a time when Nike has faced the departure of many sports stars in recent years. Mbappé is just one of the big players who have shifted towards new brands, and it seems that On will face significant challenges on this path. With its previous investments and support for major athletes, the brand hopes to find its place in this competitive market.
Ultimately, Mbappé's joining On could be seen as a turning point in the history of this brand and also in the world of football. This change could have significant implications not only for Mbappé but also for the On brand and the world of sports.
